Whole Foods Police in Hot Pursuit

Steve,

I wanted to let you know that if you would like our customers to know about GASTROLOGICA. com you should leave your card at the customer service booth with a supervisor so it can be posted on our community board. I also would like to let you know that it’s not cool to stuff your cards on all of our shelves, sign holders, or card holders.

Thanks

Finger wagging. Brow furrowing. Gnashing of teeth. Consternation. Redemption.

That was sent to me tonight. I had a bunch of cards printed up that I've been placing at purveyors of finer foods. I wouldn't say it was on all the shelves and sign holders, just a few strategically high profile ones. As I replied back, I would of course comply, but I don't think a little guerilla marketing ever hurt anyone.

For the record, I'm not a deadbeat. Every time I walk through those doors I drop a minimum of $50, and with their prices, that amounts to a soy chocolate shake and a medallion of center cut tofu tenderloin.

Welcome all new readers...and staffers of Whole Foods!