Tuesday, August 08, 2006

A Tale of One City, Divided in Half

Even though Latinos are the overwhelming majority of the minorities in this city, soon to be emerging as the overwhelming majority...period, its culinary influence has reached a peak.

As many listeners and readers know, we moved this weekend from the Latino stronghold of East LA/Hollywood, to the homogenized Whitebread 'paradise' of Santa Monica. Home of the Homeless. Each side of the city is culturally segregated into the main populations who live there. If you count homeless as a racial group, and why not?

Of course, there are exceptions. While East LA is notably Mexican, and features some of the best and oldest authentic Mexican food in the city, Koreatown certainly cannot be ignored...although it largely is outside of the Korean community. Why has K-Town fallen off the map for all except ravenous gourmands? I know, I know, I'm making gross generalizations, but K-Town occupies a huge swath of land from Wilshire-south and everything east of Western. It's a city within a city, like every other community in LA.

So why have we glossed over the Eastside Asian influence? 'Cause we're white, I guess. Because it's easier to compartmentalize areas by one particular group instead of acknowledging that Hollywood is both Armenian and Thai. We allow international borders to screw up our perception of peaceful commingling of different people. Ok, I'll grant you that Glendale is Armenian. Period. You want good kabobs and a place to get your car fixed and someone to hook you up with affordable stereo equipment, Glendale's your place.

Hollywood isn't known for a damn thing except hookers and heroin addicts, but there is a respectable Thai community with some great grocery stores from which to stock up on your lemongrass and durien. So why is East LA tagged as Mexican?

Well, the overwhelming majority of taggers are Mexican, but I did see Sushi scrawled on my lightposts and sidewalks of Los Feliz before I left. So you see, the tagging culture is even being wrestled away from Mexicans, and Asians are slowly assimilating into this dubious tagging culture. Nice job!

The Middle City -the flyover surface streets between Western and La Cienega- are a hodgepodge of mixed levels of cuisine, short-shrift chop-shop fusions of French-Asian, Asian-Fusion, Cal-Asian. Notice a pattern? Again, the Mexicans, who comprise the majority of population here in Southern California, are getting -at least culinarily- squeezed out of the game. There is no Mexican-French fusion or Mexican-Asian fusion...but there should be.

The two largest cultural groups in California (next to Whitey) are Asian and Mexican. Now, I realize that's a generalization since Latinos come from a checkerboard of countries south of the border, and Asians come from a nice quilt of their own countries. For the sake of simplicity, let's just pretend there's one Asian country and one Latino country.

But, you scream, you just posted a breakout not too long ago of the different Asian food. Right you are. I am a hypocrite for the sake of this argument. Mexico has, I dunno, many different states, each originating its own brand of unique regional dishes. What do we get here in LA? Tacos and burritos. Carne Asada. Supersweet Coca Cola. The occassional Oaxacan restaurant. But mostly, tacos and burritos.

That's like saying all Asian food is noodles and raw fish. There's just so much more to the food than that. But nobody has bothered elevating or breaking out the regional cuisines of Mexico. Or El Savador for that matter, Brazilian, Columbian or Nicaraguan. Belize? I don't even know how to spell Belize.

Perhaps it is so integrated into our California culture that we would never bastardize Mexican food. After all, California at one point was Mexican territory. By geological standards, Asians are recent immigrants. So, does the relative age of an immigrant culture open it up to fusion more than a rigidly ensconsed cultural cuisine? Perhaps.

But I think the reasons are more insidious than that. It's because Mexican food has not yet elevated itself to stylized cuisine. The best example I could force out of my tired and aging brain is Border Grill, and even that is more Southwestern than Mexican. I happen to know Susan Fenniger is a big fan of Mexican food from all regions, so I think their hearts are in the right place. The Border Grill is doing its darndest to elevate Mexican/Southwestern food into something more elegant.

Asian food already enjoys that posture, and it's a relative newcomer. Chinese food has been Americanized and franchised in the form of PF (Paul Flemming) Chang's. Most of us accept, prima facie, sushi and other Japanese restaurants are upscale (the prohibitively expensive pricepoint for sushi is the launching ground for that theory). But, as I noted before, Korean food hasn't gone mainstream yet.

A simple answer is that many Korean BBQ places are cook-it-yourself, and that just turns people off becuase they are dealing with raw meat, and they are being put to work. At it's core, Whitey is a lazy beast. Also, harkening back to a previous post, many Asian restaurants don't bother glossing over the menu with euphamistic terms, so grilled chicken heart will be called Grilled Chicken Heart on the menu. Marketing, fellas, marketing will do wonders for Korean food.

And there is the matter of dog. Like it or not, the Korean culture has been blessed with the honor of eating dog, and that is a sales killer to anyone who is not up on current Korean-American culture.

That aside, Mexican food has been mainstream for a while. It is probably the first non-European food to be mainstreamed, Americanized, homogenized, packaged in a styrofoam box and handed to you in a branded paper bag. Mexican food has suffered from marginalization. Even restauranteurs like Susan Fenniger and Mary Sue Miliken, or assholes like Bobby Flay, shroud their Mexican influence by calling the food Southwestern food.

So, in this case, we have two major cultural food groups that are mostly overlooked. Korean, which has been denied the proliferation it deserves, and Mexican, which has been overproliferated and watered down. There are a couple of exceptions, naturally, but overall, they are undersold.

7 Comments:

  • Steve, you are dead on with the marketing angle. When it comes to Mexican vs Southwestern, American diners are willing to pay 25-35 dollars a plate for Southwestern food at one of that jerkoff Flay's restaurants but if you asked someone to pay 25-35 bucks for a Mexican entree most American diners woould look at you like you were insane. Mexican food, to many, is low-brow. Look at the reaction that Dan got when he had the "audacity" to serve tamales for a Cinco de Mayo dinner.

    Most American's starting point for Mexican cuisine is either Taco Bell or the taco dinner kits you can buy at the grocery store. After that they may move on to chain Mexican restaurants, which serve totally watered-down, bland-ass versions of Americanized Mexican for 7-9 bucks an entree.

    Some Chefs have managed to elevate Mexican (Rick Bayless) but he has the advantage of being located in a City (Chicago) that has a great dining scene and people are willing to pay 20-40 bucks for Mexican/Mexican inspired food.

    By Blogger Jeff, at 8:07 AM  

  • Interesting ... I can say for sure that I lived in L.A. for six years without ever knowing there was a "Koreatown." I didn't discover there was such a thing until I had to go there every day. I don't know why except to say that unless you work there, it's pretty much a place you wouldn't ever have reason to go to if you live in certain parts of the city.

    I would love to see a Mexican food revolution here. There is that block of tamale stands at MacArthur Park where each stand represents a different country's tamales. That place is awesome.

    I think if you look for family owned places, the food tends to come from a specific region where the family is from. Antonio's on Melrose serves dishes derived from Monterrey and there are definitely some distinct and interesting things on the menu there, as opposed to just the standard taco-enchilada combo plates et. al.

    By Blogger KT, at 2:36 PM  

  • Yeah, I don't know what to make of it, but it really does come down to marketing. I've discussed this before, about how peasant food gets elevated to haute cuisine. It's been done with many other food groups.

    It really takes just one person with vision and dedication to make a mark, then all the copycats will follow.

    Southern California is a double edged sword in that Mexican and Korean food is pervasive (Mexican much more so...) but it is so saturated that it would be hard to convince someone to pay $35 for an upscale tamale plate where they could get a good green-corn tamale for $2.25 at a stand.

    Korean food should have it easier. Huge portions with great appetizers (which I was just informed you're supposed to eat throughout the meal, I'm such a cracker) would be an easy sell for a Korean BBQ fine dining establishment to open on the West Side.

    The same detriment would hit the fine dining Korean BBQ place if it tried to open in K-Town, people would probably not want to justify the price and just to go Soot Bull Jeep.

    English, Thai and many other food groups suffer the same fate of being marginalized undeservedly.

    By Blogger Steve Wasser, at 2:42 PM  

  • Korean food is one of my faves. I think you're right about the 'marketing' aspect of Korean food, but it goes beyond changing the "chicken heart" descriptions -- I think what is needed is something akin to a "gateway drug."

    Case in point: my first experience with Korean food was at a shi##y little short order lunch counter kinda place in Washington D.C. that served Bibim Bap of all things.

    And it wasn't all that authentic, but it was close enough and awesome. So when I moved here to San Francisco, I became motivated to try a bunch of Korean stuff. Seriously, hot rice with pickled veggies and spicy dragon breath sauce is VERY compatible with the American pallet; not so far off from, say, Fried Rice.

    I mean, don't you find that most people's first sushi experience stated out with kappa makki and California rolls before moving onto beautiful things like baby squid? Similarly, maybe we can go Bibim Bap-->bul golgi-->making kim chee at home in your back yard.

    (pardon my horrible spelling of Asian food names, my friends)

    By Blogger Jeremy, at 3:18 PM  

  • Hi Jeremy!

    Isn't Gyu Kaku the "nice" version of the Korean BBQ? That's kind of how I think of it.

    By Blogger KT, at 5:33 PM  

  • It's a topic I muse on myself as well -- why not fancy Mexican? Then I went to a fancy Mexican place here in San Francisco -- Maya -- and realized. It's not that the food is not good, but it somehow doesn't rise far enough above, at least not to justify the price tag. Somehow all the extravagance and exotic ingredients merely adds frill and pomp to what is fundamentally, as has been said, peasant food. Huatlicoche enchiladas in heirloom pepitas sauce, or whatever. It's like a Vera Wang gown on a goat.

    And another thing. Japanese may be by default more haute, yet most sushi places are run by Koreans, at least here. You'd think they'd start sneaking in Korean dishes, making people think they're Japanese or at least fusiony, and voila -- bibim bap for $15. I'm a little surprised it hasn't been done yet.

    By Anonymous Sean, at 4:12 PM  

  • Sean - you're right about subbing a few ingredients to elevate Mexican food is equivalent of a Vera Wang (lipstick) on a goat (pig).

    But that's how other players got their initial springboard. I mean, when you get right down to it, what really distinguishes regular XXXX food and fine XXXX food is a couple of fancy ingredients, presentation and lighting. With the right marketing I've seen Houstons elevate BBQ to 'meso-fine' dining, even if it is a nationwide chain.

    Having just posted something on British food, I realized Mexican is not the only food group to suffer. There are just some things Americans don't consider fine or haute just yet.

    As far as Korean owned sushi joints, that's a big controversy with my Asian friends here. Many will only go to a Japanese owned sushi place because they feel the quality and taste is more authentic. I have started to see some Korean food ingress into Japanese restaraurants, but doing so is a dead giveaway that the place is not Japanese owned (although you can usually tell because the yakatori is barking)

    By Blogger Steve Wasser, at 1:24 PM  

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